Facebook has unwittingly blocked innocent ads aimed at some demographics, while Mozilla has blasted Facebook for browser add-on policies that reportedly limit ad transparency campaigns.
As of now, Facebook is using a mix of automation and human inspection to detect issue and political ads in Argentina, Canada, Singapore and the Ukraine.
As before, Facebook is hoping that the transparency measures will help catch attempts to meddle with elections and otherwise stoke tensions.
Facebook’s efforts to improve transparency in political ads are now a truly global affair.
The social site has made its transparency tools available to advertisers worldwide, letting them post political and issue ads so long as they’re authorized.
Accordingly, Facebook is expanding access to its Ad Library framework so that journalists, regulators and others can investigate ads.