Mobile Games Publisher Scopely Hits $1 Billion In Lifetime Revenue

Scopely, the mobile game company behind big brand tie-ins like The Walking Dead: Road to Survival, WWE Champions and Wheel of Fortune: Free Play, hit $1 billion in lifetime

Mobile Games Publisher Scopely Hits  Billion In Lifetime Revenue

Curated via Twitter from Forbes Tech’s twitter account….

Its early 2019 run rate of $400 million is getting a significant bump via last year’s hit Star Trek Fleet Command.  And it’s also seeing big returns from older products like the 7-year-old Dice franchise—encompassing Dice with Buddies, Yahtzee with Buddies and Dice with Ellen—which just had its biggest month this June. “We haven’t seen how far out these things go yet but they’re going farther than everyone anticipated for sure,” Scopely’s chief revenue officer Tim O’Brien tells Forbes.

Its early 2019 run rate of $400 million is getting a significant bump via last year’s hit Star Trek Fleet Command.  And it’s also seeing big returns from older products like the 7-year-old Dice franchise—encompassing Dice with Buddies, Yahtzee with Buddies and Dice with Ellen—which just had its biggest month this June. “We haven’t seen how far out these things go yet but they’re going farther than everyone anticipated for sure,” Scopely’s chief revenue officer Tim O’Brien tells Forbes.

While its game franchises operate on separate gameplay engines, a shared proprietary publishing infrastructure, which includes analytics, ads, storefronts and leaderboards, allows for seamless implementation of new features from one game to the other, no matter the genre. “The Yahtzee with Buddies team [at Scopley] could build a great feature in chat, and all of a sudden, the Wheel of Fortune team could be like, ‘Oh my god, that’s really great that you guys built that, I’ve gotta use that in my next update because I see that it improves KPIs by this much. ’ And so, it just builds a lot of efficiency across the portfolio as well.

While its game franchises operate on separate gameplay engines, a shared proprietary publishing infrastructure, which includes analytics, ads, storefronts and leaderboards, allows for seamless implementation of new features from one game to the other, no matter the genre. “The Yahtzee with Buddies team [at Scopley] could build a great feature in chat, and all of a sudden, the Wheel of Fortune team could be like, ‘Oh my god, that’s really great that you guys built that, I’ve gotta use that in my next update because I see that it improves KPIs by this much. ’ And so, it just builds a lot of efficiency across the portfolio as well.

It’s clear Scopely is confident in its mindset and approach in 2019, as it continues to grow its live games, develop new products and seek new partnerships. “What we think about a lot is ‘directed by consumer,’” O’Brien says. “And I know that you’re going to start seeing that happening across other mediums, but games for sure is leading the way, and that is one thing that we have built this publishing platform to do.

It’s clear Scopely is confident in its mindset and approach in 2019, as it continues to grow its live games, develop new products and seek new partnerships. “What we think about a lot is ‘directed by consumer,’” O’Brien says. “And I know that you’re going to start seeing that happening across other mediums, but games for sure is leading the way, and that is one thing that we have built this publishing platform to do.

Scopely, the mobile game company behind big brand tie-ins like The Walking Dead: Road to Survival, WWE Champions and Wheel of Fortune: Free Play, hit $1 billion in lifetime revenue.  Six of the game’s franchises are set to exceed $100 million, helping boost 2018 revenue by 80% year-over-year.

Scopely, the mobile game company behind big brand tie-ins like The Walking Dead: Road to Survival, WWE Champions and Wheel of Fortune: Free Play, hit $1 billion in lifetime revenue.  Six of the game’s franchises are set to exceed $100 million, helping boost 2018 revenue by 80% year-over-year.

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