Juul, which is headquartered in San Francisco, has been making headlines after its popularity among teenagers forced it to shutter its social media presence late last year while the FDA investigated concerns that it was promoting the underage use of tobacco products.
The ordinance passing follows the Campaign for Tobacco-Free Kids earlier Tuesday tweeting a poster accusing Juul of "luring" children to use its products by offering flavors like mango and mint.
Regulations could include mandatory electronic ID scanning to verify age, restricting bulk purchasing to prevent third-party onselling of vapes, city permits for online vape retailers and marketing restrictions, Juul suggested.
San Francisco has banned the sale of e-cigarettes like Juul, with the Board of Supervisors voting unanimously to approve the ordinance on Tuesday.
Kwong said Juul has already taken "aggressive actions" to prevent underage purchasing of its products, like online age verification and its cease-sale on non-tobacco and non-menthol flavored Juul pods across the nation last year.
"This full prohibition will drive former adult smokers who successfully switched to vapor products back to deadly cigarettes," Ted Kwong, a Juul Labs spokesperson, told CNET in an emailed statement.
"Juul enticed kids with sweet flavors like mango, creme and mint, then hooked them with a strong nicotine hit," the poster says.
Juul enticed kids with sweet flavors like mango and mint, then hooked them with a strong nicotine hit. pic. twitter.
The ordinance was also opposed by corner store owners, according to the San Francisco Examiner, with the Small Business Commission arguing it would cost $70 million in sales for the 738 business that sell vapes in San Francsico.
The ban will create a "black market" for vapes, a Juul Labs spokesperson told CNET in an emailed statement.
Retailers could be fined up to $1,000 for selling Juul and other vapes.https://t.co/6cKkbPXObZ— CNET News (@CNETNews) June 25, 2019