Today, Google is taking a step towards giving users more control over some of their data with the launch of a new feature that automatically deletes Location History data on iOS and Android devices.
The new controls will allow you to set Google to erase its collection of location data on your every 3 months or every 18 months, depending on your preference.
Google had said at the time that location history could help it make better recommendations — like suggesting a restaurant you may like, for example.
Auto-delete controls for Location History start rolling out today on Android and iOS, making it even easier for you to manage your data → pic. twitter.
To do so, you’ll first visit your Google Account‘s My Activity section and tap the new “choose to delete automatically” option in the Location History area.
Google has always argued that the data it collects does more than provide power for its targeted ad empire — it also makes its services more useful.
However, Google amasses what some would say is a “creepy” amount of user data, right down to a map of everywhere you’ve ever been.