Instagram is going to show you even more ads

Instagram is one of Facebook’s most valuable products and is on track to drive most of the company’s advertising revenue

Instagram is going to show you even more ads

Curated via Twitter from Recode’s twitter account….

As Kurt Wagner reported for Recode at the time, the pair had grown increasingly unhappy with Facebook CEO Mark Zuckerberg’s “increased meddling and control over Instagram. ” Now that they’re gone, and Facebook has appointed Adam Mosseri, a longtime Facebook employee, as “Head of Instagram,” the parent company has a greater ability to do what it wants with Instagram without as much internal friction.

Instagram is going to show you even more ads Instagram is one of Facebook’s most valuable products and is on track to drive most of the company’s advertising revenue growth.

KeyBanc Capital Markets research analyst Andy Hargreaves told Recode last year that he expects Instagram to grow to 30 percent of Facebook’s ad revenue in two years and 70 percent of its new revenue by 2020.

Instagram is one of Facebook’s most valuable products and is on track to drive most of the company’s advertising revenue growth.

Instagram is one of Facebook’s most valuable products and is on track to drive most of the company’s advertising revenue growth.

In a press release announcing the decision, Instagram touted the decision as an “opportunity” for advertisers “to be part of what’s culturally relevant and trending while reaching new audiences who are looking to discover something new” and said that more than 50 percent of Instagram accounts use the Explore feature every month.

Instagram is introducing ads into its Explore section, continuing the trend of making the app more like its parent company’s main platform, Facebook.

All of this could potentially wrap into Facebook’s upcoming cryptocurrency play, “libra. ” Earlier this month, Facebook announced that it and more than two dozen partner organizations will launch a virtual coin to trade among its 2 billion users around the world in the first half of next year.

Those efforts have accelerated after Instagram’s co-founders, Kevin Systrom and Mike Krieger, left Instagram last fall, reportedly because of frustrations with Facebook.

Basically, it’s going to work how Instagram ads already function elsewhere in the app — after someone taps on a picture or video in Explore and scrolls through related photos and videos, they’ll start to see ads just like they do in their main feed.

Explore is the part of the app where Instagram suggests content you might be interested in from accounts you don’t already follow, and where it hosts IGTV, its standalone app for longer-form videos.

Facebook wants to make Instagram as sticky — and lucrative — as possible, and it’s not slowing down anytime soon.

Link to original article….

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