The team will begin working with select partners over the next few weeks with the goal of opening Explore ads up to everyone over the next few months. “Explore is where people are really open to discovery, and that’s why we’re really excited about this,” says Susan Buckner Rose, director of business product marketing, in a chat with The Verge.
She says the team considers “the mindset where people are most receptive to advertising” and that the Explore page made for an obvious fit because it’s where “people come to discover new accounts or people or brands that they don’t already follow.
She also says that there was “nothing particular” about the Explore grid that prevented the team from starting ad placement there, so it’s still unclear why the grid is being left untouched, at least at this moment.
Today, the social media platform announced that it’ll soon start placing ads within the Explore page, which is where users go to discover new content that lines up with their interests.