Kahn also said while fine jewelry has traditionally been created “by men for women,” she designs AUrate’s pieces, and she’s “always looking for a balance between bold and feminine, which represents our women.
The company’s co-founders Bouchra Ezzahraoui and Sophie Kahn said that AUrate’s prices range from $50 to $3,000, but they’re really aiming for what Ezzahraoui called “this new market sweet spot” of $300 to $500.
In addition to selling jewelry online, AUrate also operates two brick-and-mortar stores in New York, with a third under construction in Washington, D. C.
Founded in 2015, AUrate says its online revenue has been growing consistently by 400 percent every year, while its brick-and-mortar retail business has been doubling.
AUrate, a startup selling gold jewelry directly to consumers, announced today that it has raised $13 million in Series A funding.
And while that’s not exactly cheap, she said customers are getting a piece of fine jewelry made from real gold, which would normally be priced at $1,200 or more.