The new Android app will be generally comparable to the iOS experience, though it has a somewhat different layout. While iOS features navigation buttons for Home, Live, Saved, Search, and Settings, the Android version switches things up a bit.
Many of the live TV services have switched over to the grid guide format, having realized that when it comes to finding live content, people still prefer to see things organized by what’s on now in a more standard layout.
But until today, Philo hasn’t been well-serving a large portion of its user base: Android users.
Philo users can choose to either watch TV live or save shows to watch later, on up to three devices.
That’s behind live streaming TV services YouTube TV (No. 22), Sling TV (No. 68) and No. 2 Hulu — although the latter is top-ranked for its more popular on-demand product, not its live TV service.
Despite a slight price increase in April, Philo’s live TV streaming service is still one of the more affordable options on the market because of its strategic decision to not stream sports.
In addition to the Android native app, Philo is also today launching an app for Amazon’s Fire tablets (Fire OS 5 and up).
That helps keep its costs down while providing an option for cord cutters who mainly want access to the traditional cable TV networks focused on entertainment, news, movies, kids, and other lifestyle content.
These new apps join Philo’s existing lineup of apps for web (Chrome, Safari, Edge, and Firefox); TV (Amazon Fire TV, Apple TV, Android TV, and Roku); and iOS.
Before, Android users could only access Philo from a mobile web browser, while iOS users had their own dedicated app.