By bringing all the data together from various sales channels and applying and machine learning, the company says it can improve profitability and reduce issues like selling more product that you have in the inventory. There’s also an app store to integrate Skubana with other systems. “We’re completely replacing these siloed, fragmented pieces of software,” Rubin said.
Early Skubana backer Brian Lee — who co-founded The Honest Company, ShoeDazzle and LegalZoom, and is also involved as a Defy Sage — is joining Skubana’s board of directors. “When I first launched Shoedazzle and The Honest Company, one of our primary challenges was understanding how our products performed across channels,” Lee said in a statement. “Skubana solves a core problem that thousands of brands face and no other competitor solves well.
Kunovac noted that Skubana isn’t “entry-level software” — when brands sign up to use it, they’ve usually a growing a commerce business, which is when “the laws of physics have started to take over. ” In other words: “They come to us from pain.
So with Skubana, Rubin and Kunovac have built a software platform that handles shipping, inventory management, restocking and more. The main thing Skubana doesn’t handle is the creating the actual online storefront and shopping cart.