Target is going head to head with Amazon’s Prime Day this year by debuting an event call "Deal Days"– and yes, it’ll also last for 48 hours.
Mark Tritton, Target’s executive vice president and chief merchandising officer, said that Target. com One-Day Sale last year was one of its "biggest days of the year for online sales".
He added: "This year, we’re giving guests more discounts across even more of our assortment with two days to save on hundreds of thousands of items and offering the best options in retail for delivery and pick up on their terms, including same-day".
While you won’t be able to grab an Echo or a Kindle from Target’s event, the company says rarely-on-sale items will be available at discounted prices.