In an interview on Fox Business Network on Wednesday morning with journalist Maria Bartiromo, Trump said the debate “seems very boring,” but he’s going to watch “because I have to. ” He said the Democratic candidates are a “very unexciting group of people” but it’s “part of my life.
He reiterated his confused claims that Twitter is targeting him to reduce his follower count (it isn’t) and referred to a video released by conservative group Project Veritas earlier this week in which a Google executive argued against breaking up Big Tech because smaller companies can’t prevent “the next Trump situation. “They’re trying to rig the election,” Trump told Bartiromo, later adding, “This is the greatest political disgrace in history.
He estimated it cost the campaign between $500,000 and $1 million and will reach more than twice as many Americans as the debate will, if not more. “We’ve seen it reach about 80 million Americans in a single day for buys we’ve done in the past,” he said. (For comparison, the first Republican primary debate in the 2016 cycle got a record 24 million viewers, and that’s because people were tuning in to see the then-novel Trump spectacle.
Trump is making sure more YouTubers see him than see the Democratic debate It’s Dem debate day, and Trump wants to keep the attention on his own campaign.
Thanks to a massive YouTube ad buy, the Trump campaign’s counterprogramming for the Democratic debate is probably going to reach more people on the site than the debate itself — though it probably won’t persuade many of them.
The YouTube masthead goes to everyone, regardless of their location, demographic information, or political leanings. “I’m slightly surprised by it, to be honest, because the average person isn’t a Trump voter or wouldn’t be swayed into being a Trump voter, and if you’re buying out the masthead, that is an untargeted ad buy, and most of their advertising has been highly targeted,” said Ian Schafer, a former ad executive and current CEO of events company Kindred.
It’s Democratic debate day, and Trump just dropped hundreds of thousands of dollars on a major YouTube ad.
It’s no secret that Trump wants to provide some counterprogramming to the Democratic debates, the first round of which will take place on Wednesday and Thursday. (You can see Vox’s complete coverage and a rundown here.
That’s one way to understand the YouTube masthead purchase — it’s about amping up the attention to his own campaign compared to the Democrats and turning the story, in part, back to himself. “Trump’s PR strategy is reach, and his ad strategy has been targeting.
It’s Dem debate day, and Trump wants to keep the attention on his own campaign.
One is a video of Trump saying that his campaign is delivering him an updated list of supporters at 9 pm Wednesday — the time the debate starts.
In that Wednesday morning Fox Business interview, Trump said the United States should sue technology companies such as Google and Twitter because of what he claims is anti-conservative and anti-Trump bias.
It’s an expensive move, and an effective one. “It’s one of the highest impact digital ad placements possible,” Daniel Scarvalone, senior director of research and data at Democratic communications and strategy firm Bully Pulpit Interactive, said in an email.
Trump is making sure more YouTubers see him than see the Democratic debate https://t.co/3S1M9CSAqR— Recode (@Recode) June 26, 2019