Pod Foods gets VC backing to reinvent grocery distribution – TechCrunch

How a failed cookie startup paved the way for next-gen logistics and distribution

Pod Foods gets VC backing to reinvent grocery distribution – TechCrunch

Curated via Twitter from TechCrunch’s twitter account….

So the founders shut down Green Pea and focused their efforts on building the tool Green Pea had needed to survive: Pod Foods, a distribution and logistics platform for emerging food brands. “We were like so many other young entrepreneurs,” Russell, Pod Foods’ chief executive officer, tells TechCrunch. “I had studied government and economics and did the cookie company because I wanted to create something better for the world but we realized there was a much bigger issue at hand and it wasn’t enough to solve for the end product, we needed to solve for the way the product reached consumers.

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