That will leave the company short-handed as it attempts to diversify revenue with the upcoming launch of monthly subscriptions. “HQ Words Everyday. Coming next month . . . Bigger prizes . . . More ways to win. $9. 99/mo. subscription” the company tweeted from the account for its second game, the Wheel Of Fortune-style HQ Words.
HQ Trivia fan site HQTrivia. fan shut down this week fearing the end was near for the official game, and the (Business) INSIDER-run clone of the game on Facebook Watch called Confetti stopped airing at the end of June.
HQ Trivia saw just 827,000 downloads from January through June 2019, down 92% from the 10. 2 million it saw in the same time frame in 2018 according to Sensor Tower.
Rather than solely monetizing a waning audience via in-app purchases and sponsorships, HQ Words announced it would debut a $9. 99 monthly subscription sometime this month that would grant access to winning “bigger prizes”.
That’s the same percentage drop in downloads from June 2019 versus June 2018, indicating Rogowsky’s replacements that started in April couldn’t turn things around.