After the magazine’s issue 9 is released in August (MAD has ran consecutively since the ‘50s, but reset its numbering in June 2018 to coincide with a change in editorial leadership brought about by relocation from its long time Manhattan home to DC’s then-new offices in Burbank, California), MAD will be pulled from its traditional home on newsstands across the U. S. and be exclusively sold through subscription and in the direct market—a. k. a. speciality and comic book stores, like the vast majority of DC’s comics output is already.
But representatives for DC Entertainment—who took over publishing the periodical wholesale in the early ‘90s, having been a sister company with its original publisher, EC Comics, since the ‘60s—speaking to CNET have now confirmed that at least the “untimely death” part of that report is not going to be the case… for now.
Starting with issue 10, original content in the magazine will cease: only reprints of articles and comics from across the publication’s 67-year history will be found in ‘new’ issues, which will continue to have new art commissioned for covers.
The move comes amidst a series of other wide-reaching publishing shakeups at DC Comics in general, including the shocking death of its long running mature readers imprint Vertigo as part of re-defining of age-labeled comics content at the publisher.
The comics’ industry’s widescale retreat from the accessible market of the newsstand over the last few decades is a well-worn one at this point; there are only a few holdouts among the more mainstream comics publishers that still sell comics there, and both DC and Marvel have both made attempts in recent years to tap back into that market after decades of almost exclusively catering to the direct market.
Reports from Jedadiah Leland yesterday alleged that MAD would be shutting down entirely in the near future, with original content in the magazine ceasing to exist after the next few issues ahead of a planned total shutdown of the publication, which has been on shelves since 1952.