The statement came after anti-smoking group Truth Initiative issued a report this week indicating that more than 90 percent of TV shows most popular with young people prominently feature tobacco, a 16 percent increase since the group’s last report. 92% of TV shows across broadcast, cable and streaming that are most popular with young people feature tobacco prominently.
It’s unclear if the show’s smoking would be affected, however, because it’s indeed historically accurate to depict smoking in the 1980s, the decade Stranger Things takes place.
The group also found that season 2 of Stranger Things had 262 instances of smoking, compared with 182 in its first season.
"Going forward, all new projects that we commission with ratings of TV-14 or below for series or PG-13 or below for films, will be smoking and e-cigarette free — except for reasons of historical or factual accuracy," Netflix said in a statement obtained by CNET sister site ComicBook. com.
How Stranger Things inspired an entire album of Stranger Songs: Singer-songwriter Ingrid Michaelson talks ’80s nostalgia, her love for Millie Bobby Brown as Eleven and her hopes for season 3.
The statement also said that in shows aimed at older viewers, "there’ll be no smoking or e-cigarettes unless it’s essential to the creative vision of the artist or because it’s character-defining (historically or culturally important)".
Netflix to stub out most smoking, tobacco use in future original series https://t.co/rOPdch9wrS— CNET News (@CNETNews) July 4, 2019