UK regulator forces Amazon to put its Deliveroo plans on ice

A potential merger would reduce customer choice, so the regulator stepped

UK regulator forces Amazon to put its Deliveroo plans on ice

Curated via Twitter from Engadget’s twitter account….

For now, Deliveroo can continue delivering food in the UK, but it must operate as distinct company with its own sales and branding and not be subsumed under the Amazon brand.

Amazon must put the brakes on its potential tie-up with food delivery company Deliveroo, a UK competition regulator has ruled.

Deliveroo can continue to operate but must remain a distinct company.

The UK watchdog, the Competition and Markets Authority (CMA), raised concerns this week that Amazon and Deliveroo had "ceased to be distinct" or that they could merge in the future.

Deliveroo can continue to operate but must remain a distinct company.

But never one to be outdone, Amazon decided this year to invest $575m in Deliveroo and became the company’s largest backer.

Amazon was forced to close its own restaurant delivery service in the UK last year when it couldn’t keep up with local counterpart Deliveroo.

Link to original article….

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