Tumblr says it’s specifically targeting speech from Nazis and other white supremacist groups, which it says still be amplified on its platform through reblogs even after the original post was removed for violating its hate speech policies. “Many of you have called on us to further reevaluate how we deal with hate speech, particularly hate speech from Nazis or other white supremacist groups.
Tumblr says in the last week alone, it removed 4. 47 million reblogs as part of this process. “Moving forward, we will evaluate all blogs suspended for hate speech, and consider mass reblog deletion when appropriate,” the post reads.
Tumblr on Monday announced an update to its hate speech policy, announcing on its blog that it would start cutting down on the reach of posts considered hate speech by removing all reblogs of terminated content.
Tumblr says it reviewed its approach with a variety of outside groups to “make sure we have aligned with their recommended best practices. “There’s no silver bullet solution, AI, or algorithm that can perfectly target hate speech.
Today we’re letting you know that we heard you, and we are taking further action,” Tumblr, which is now owned by WordPress creator Automattic, writes. “In our own research, and from your helpful reports, we found that much of the existing hate speech stemmed from blogs that have actually already been terminated.
Now, Tumblr says it will go through terminated posts, with a focus on posts propagating Nazi viewpoints and other white supremacist ideology, to remove all associated reblogs.