Gray, who is suing the company in Dublin for PTSD he says was inflicted in the course of his duties as a moderator, also cautioned that demands to act faster on hate speech can rebound on the low-paid moderators carrying out the work. “Everyone is jumping up and down, and nobody cares about the people who’ll do the work,” he said. “You want FB [Facebook] to do more – well, what do you want the guy at the desk to actually do, in between his PTSD and his ridiculous working conditions?
Facebook’s advertising revenue is overwhelmingly derived from the “long tail” – smaller advertisers which make up in quantity what they lack in individual spend. “Millions and millions of small businesses are going to have to pay for adverts: that’s all they can do,” said Chris Gray, a former Facebook moderator in Ireland. “Mark Zuckerberg doesn’t care.
Carolyn Everson, the vice-president of Facebook’s global business group, said: “We respect any brand’s decision, and remain focused on the important work of removing hate speech and providing critical voting information.
Another current moderator, who helped draft an open letter in support of Facebook’s salaried employees when they walked out in May in protest at the company’s handling of Donald Trump’s social media posts, warned that advertisers should also be the focus of some interrogation.
One current moderator agreed, telling the Guardian last month: “I don’t think that Facebook are going to care about this, and they haven’t lost revenue.
The boycott, which was most recently joined by Britain’s Innocent Drinks, Pukka Herbs and the ready-meal company Cook, was organised from mid-June as a response to Facebook’s perceived inaction over hate speech on the site.
Facebook moderators call for advertiser boycott to be extended https://t.co/01iFNa1qZu— Guardian Tech (@guardiantech) August 3, 2020
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