Snapchat to take on TikTok with a new music-powered featuring rolling out this fall – TechCrunch

Snapchat is taking aim at The company announced today it will begin testing a new feature that lets Snapchat users set their Snaps to music, similar to TikTok’s app. The feature may allow Snapchat to capitalize on the fracturing of the TikTok audience, who have been exploring alternat…

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And though TikTok has a large international base, Snapchat claims it reaches more U. S. users than Twitter and TikTok combined, based on publicly available data. “We’re constantly building on our relationships within the music industry, and making sure the entire music ecosystem — artists, labels, songwriters, publishers and streaming service — are seeing value in our partnerships,” a company spokesperson said, with regard to the new feature.

But even though TikTok today lacks a feature that fully connects a user to the artist behind a popular music clip, much less the full song, TikTok’s power has continued to launch breakout hits as users hunted down their favorite TikTok artists across streaming services.

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