After the interview, Artifact handles the editing and polish to offer a higher-quality final product that is delivered to the recipient via the web. “On the one hand you have your purely user generated content and then you have this high-production content,” said Chanin. “Our general sense is that there is a pretty large missing middle.
They did audio interviews with three of Aunt Cindy’s closest friends, who shared intimate details about their friendships with Cindy, from how they met to their favorite memories to what they love most about her. “When Ross’s cousin got out his phone and played the mp3 for Cindy on her birthday, she started crying,” wrote Quraishi. “And laughing.
Businesses are even starting to use Artifact in this COVID-19 world to get to know their colleagues better during remote work. “Our customers are not the product,” said Chanin. “They are buying a product.
Using professionally contracted interviewers, Artifact conducts short interviews with a person’s closest friends or family and turns them into a personal podcast.