Invision refreshes its Design System Manager, brings on Eleanor Morgan as CPO – TechCrunch

InVision, the design firm that’s raised more than $350 million from investors FirstMark, Spark, Battery, and Tiger Global Management, has today announced the appointment of Eleanor Morgan as Chief Product The company is also introducing a brand new Design System Manager, giving teams…

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As the design industry itself matures, with more and more companies focusing on digital experiences and more functions within the organization involving themselves in the design process, a solid experience around design systems is the unsexy backbone of the entire workflow. “At the most essential level, it’s an accelerator of digital product development,” said Morgan. “I think the second thing is, it helps ensure quality and consistency in a customer experience by creating a shared set of components that teams can leverage at scale.

New features include the ability to import reusable design elements in bulk, as well as the ability to upload native Sketch libraries directly to the InVision DSM, allowing design system owners to create and manage their libraries in Sketch and seamlessly move it into InVision.

Morgan says that the biggest challenge for InVision is not just capitalizing on the immense shift toward digital experiences that was already underway before the pandemic, and now ballooning further because of it, but to think two or three years ahead of this moment about where collaborative design and product development will be.

InVision, the design firm that’s raised more than $350 million from investors FirstMark, Spark, Battery, and Tiger Global Management, has today announced the appointment of Eleanor Morgan as Chief Product Officer.

The new DSM also allows for one-click updating of all libraries when a company is going through a rebrand, allowing for the entire design system to get updated at once rather than a process where each individual design asset has to be deleted and replaced with a new one.

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