You can see an example of what the new integration will look like through this post from TikTok user @bonnierzm: If you open the link in the TikTok app, a translucent gray box with a shopping bag icon with the words "Limited edition shirt here" appears, linked to BonnieRZM’s Teespring store.
"Creators are the heart and soul of TikTok and we are constantly looking for ways to bring more value and opportunities for them within our platform," Sean Kim, TikTok’s US head of product, told Mashable in an emailed statement.
"Teespring empowers creators to design and sell their own products, and this shared creator-first mindset made them the right partner for an e-commerce integration.
Having shopping all in one place is a valuable tool for creators trying to sell products, because the fewer steps there are between your social media page and the "buy" — less friction in sales speak — the more it encourages people to make that purchase.
The company has launched several initiatives to help its creators make money, including a $1 billion TikTok Creator Fund that it will allocate to users for their businesses over the next three years.
We are looking forward to building upon our ongoing commitment to support creators through monetary opportunities and, in the meantime, are excited to see what ideas creators bring to life on Teespring".
As opposed to a Teespring link in bio, which takes users out of the app and to an external web page, clicking on the in-video link opens the store within TikTok itself.
The integration will allow creators to include links to their Teespring products directly in their videos.
However, TikTok and Teespring declined to answer whether the companies would make commissions on sales made through the integration.
The new Teespring integration builds on what creators are already doing themselves with an official and more streamlined tool.
Selling merch like clothing, as well as digital tutorials or templates, is a popular way for independent creators to earn cash from the people who consume their content for free.
The embattled social media company announced Monday that it had entered into a new partnership with the customized online merch platform Teespring.
TikTok is making it easier for creators to turn looped video streams into pure American profit.
Turning looped video streams into pure American profit https://t.co/cjBV1qgHLZ— Mashable (@mashable) September 1, 2020