Amazon’s big redesign on iOS to reach all U.S. users by month-end – TechCrunch

The Amazon app is getting a You may have already spotted the refreshed version of the Amazon shopping app with its new color scheme and revamped navigation if you’re an iPhone user. The changes began rolling out earlier this summer to iOS users in the U.S. and are on track to reach …

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Unfortunately, what Amazon hasn’t yet figured out how to manage its ever-growing list of “Programs & Features. ” Today, this section of the app still somewhat randomly combines Amazon’s various initiatives like Treasure Truck, Subscription Boxes, curated collections (like Made In Italy or Amazon Launchpad), social features (like #FoundItOnAmazon), as well as its services like Amazon Fresh, Amazon Pantry, and others alongside links for physical destinations. (Amazon Go, for some reason, gets its own link, instead of being featured under Amazon Physical Stores.

Finally, for those trying to navigate elsewhere in the Amazon app with one hand, the new Quick Access bar features its own “hamburger” menu (the three horizontal lines), where you can browse and discover other Amazon departments and programs, including deals, Whole Foods, and your Alexa Shopping List, among others.

Not every mobile makeover deserves attention, but this revamp is one of Amazon’s bigger updates to date — especially as it’s entirely moved its main navigation and even changed its brand’s color scheme. (Well, except for the app’s icon, which still features the classic, darker shade of blue.

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