With the Amazon Music partnership now live, fans will be able to begin interacting with artists across genres who are planning on live streaming to Twitch in the coming days.
By July 2020, the “Music & Performing Arts” category on Twitch had grown 387% year-over-year to 17. 6 million hours watched. Twitch has also signed artists Logic and Linkin Park’s Mike Shinoda to exclusive Partnership deals, StreamElements noted.
Artists interested in streaming to the Amazon Music app will have to join Twitch, then connect their Twitch channel through the “Profile & Tools” section in Amazon Music for Artists.
The company announced this morning Twitch’s livestreams will now be available in the Amazon Music app on iOS and Android, with the goal of allowing fans and artists to connect amid a pandemic where in-person concerts have been cancelled.
Artists are connecting with and streaming to fans through social media and streaming platforms like Twitch, TikTok, Facebook and Instagram Live, and others.
Despite the monetization capabilities of today’s livesteaming platforms, they’re not a replacement for live events for most artists, given the average rate for virtual concert ticket sales.