Even so, she welcomed Microsoft's intervention. "The only really widespread use we've seen so far is in non-consensual pornography against women," commented Nina Schick, author of the book Deep Fakes and the Infocalypse. "But synthetic media is expected to become ubiquitous in about three to five years, so we need to develop these tools going forward. "However, as detection capabilities get better, so too will the generation capability – it's never going to be the case that Microsoft can release one tool that can detect all kinds of video manipulation.
To tackle the longer-term challenge, Microsoft has teamed up with the BBC, among other media organisations, to support Project Origin, an initiative to "mark" online content in a way that makes it possible to spot automatically any manipulation of the material.
Deepfake detection tool unveiled by Microsoft https://t.co/ns19lbT6y4— BBC News Technology (@BBCTech) September 1, 2020