Joe Biden launches digital campaign yard signs for Animal Crossing

The presidential hopeful is targeting casual

Curated via Twitter from CNET News’s twitter account….

One of the yard signs is decked out with the Biden-Harris logo, one features three pairs of aviators in red, white and blue, one says "Joe" with a rainbow E and the final sign says "Team Joe".

To get the yard signs on your island, you can scan the QR codes on the Nintendo Switch Online app, or find them in the Biden online campaign store.

The presidential hopeful is targeting casual gamers. elections" data-ad-ready="null">This story is part of Elections 2020, CNET’s coverage of the run-up to voting in November.

According to Christian Tom, director of digital partnerships for the Biden campaign, it’s an effort to find "new creative and innovative ways to meet voters where they are and bring our supporters together".

"Since today marks the start of fall in the game and the leaves start to change color, we are introducing a staple for the season: Team Joe yard signs".

Players of Nintendo’s social game can choose from four different digital yard signs as of Sept. 1.

"Animal Crossing is a dynamic, diverse, and powerful platform that brings communities together," Tom told CNET in an emailed statement.

The Joe Biden-Kamala Harris campaign for the US presidential election in November has moved into Animal Crossing: New Horizons.

More digital campaigning, voter education tools and Animal Crossing efforts will be launching soon, Tom said.

Link to original article….

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