The company says early data from Screen Pass beta tests indicated the feature has the potential to drive new acquisitions and purchases. 45% of senders shared a movie using Screen Pass because someone else had first shared a movie with them. 30% of those who received a shared movie were new to the Movies Anywhere platform.
Digital locker service Movies Anywhere is today officially launching its movie-sharing feature dubbed “Screen Pass,” which lets you lend out one of your purchased movies to a friend or family member.
In addition to Screen Pass sharing, Movies Anywhere also recently introduced a co-viewing feature called Watch Together which offers a synced viewing experience with up to 9 other people.
This product works via Screen Pass, and competes with a variety of solutions that emerged or grew in popularity amid the pandemic, including those from Hulu, Amazon, and third-parties like Scener and Netflix Party, among others.