Movies Anywhere officially launches its digital movie-lending feature, ‘Screen Pass’ – TechCrunch

Digital locker service Movies Anywhere is today officially launching its movie-sharing feature dubbed “Screen Pass,” which lets you lend out one of your purchased movies to a friend or family The feature was rushed into beta testing this March, followed by a more open public bet…

Curated via Twitter from TechCrunch’s twitter account….

The company says early data from Screen Pass beta tests indicated the feature has the potential to drive new acquisitions and purchases. 45% of senders shared a movie using Screen Pass because someone else had first shared a movie with them. 30% of those who received a shared movie were new to the Movies Anywhere platform.

Digital locker service Movies Anywhere is today officially launching its movie-sharing feature dubbed “Screen Pass,” which lets you lend out one of your purchased movies to a friend or family member.

In addition to Screen Pass sharing, Movies Anywhere also recently introduced a co-viewing feature called Watch Together which offers a synced viewing experience with up to 9 other people.

This product works via Screen Pass, and competes with a variety of solutions that emerged or grew in popularity amid the pandemic, including those from Hulu, Amazon, and third-parties like Scener and Netflix Party, among others.

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