The seriously eye-catching new OLED+935 OLED TVs will be available in 48, 55 and 65-inch sizes, and combine Philips’ latest picture processing technology (which delivers a substantial step-up from the already-available OLED805 range) with a new ‘built-in’ multi-channel speaker enclosure designed by UK Hi-Fi brand, Bowers & Wilkins.
When an incoming image falls into one of the first four categories it gets a whole new set of picture processing algorithms applied to it, designed to deliver much more effective and natural results than would previously have been possible ‘on the fly’. ‘Other’ is the fall back position if an image can’t easily be categorised, in which case it has picture processing similar to that used by last year’s Philips TVs applied to it.
Turning to that huge external-yet-integrated speaker enclosure, its highlights are its dedicated ‘Dolby Atmos Elevation’ drivers (AKA upfiring speakers) and the inclusion for the first time in a Philips TV audio system that also carries up-firing speakers of one of Bowers & Wilkins’ unique centrally-mounted Tweeter-On-Top assemblies.
As with the OLED805 models, the foundation of the OLED+935’s new P5 AI+ processing is Philips’ use of neural networks to analyse millions of images so that its latest TVs can more effectively categorise content into one of five picture types: Nature, Face, Motion, Dark and ‘Other’.