The company says that when Walmart+ arrives, its existing Delivery Unlimited service will be absorbed into the new platform, with customers moved over automatically.
Otherwise, the only other notable feature of the service is fuel discounts, offering “up to” five cents off a gallon at Walmart, Murphy USA and Murphy Express gas stations.
Rounding out the offering is Scan & Go, the company’s app-based shopping service that lets users scan their products on their own phone for faster checkouts.
Amazon Prime can, after all, throw in some attention grabbing extras like a (limited) music streaming platform and video content on top of the basic logistics stuff.
The big perk that Walmart+ offers is unlimited free delivery on orders over $35 from its network of 4,700 stores across the US, many of which can do same day.
It doesn’t help that Walmart’s making Scan & Go a members-only benefit, since it looks like people have to pay for the privilege of scanning their own groceries.
It helps that Walmart’s big footprint and distribution network will hopefully reach folks that feel ignored by the online mega-retailer.
The big selling point of this is to expand free, fast and cheap deliveries to the parts of the US that Amazon has yet to reach.