HBO partnered with global creative partner The Mill to create an “alternate universe,” as The Mill’s Executive Creative Director Rama Allen described it. “We created Sanctum as a space to expand the possibilities of what the future of theatre, games, art installations, concerts, and live events can be,” he said. “Event #1: Garden of Eden” will be held 10 PM ET on Thursday, September 3rd. “Event #2: An American Dream” is scheduled for 10 PM ET on Thursday, September 24th. “Event #3: Music of the Cosmos” will take place 10 PN ET on Monday, October 19th.
HBO is commemorating the release of its show, Lovecraft Country, in a unique way with a series of three VR events it describes as “first-of-its-kind. ” Lovecraft Country: Sanctum will transport guests into a world inspired by the show, according to a statement from HBO.
A group of 100 “select influential voices” will be invited to experience the events via Oculus Quest headset, while fans will be able to watch and interact over a YouTube livestream.