While the new logo is a fresh look for the brand, with a boxier font than the clipped curved of the 2006 iteration, it does maintain plenty of elements from both of the previous designs, including the square-capped “i”.
The new logo will also accompany a brand-wide refresh for Intel, with a more minimalist design for everything from Intel’s Xeon servers to its Optane memory chips.
The fresh design replaces the previous branding with the Intel wordmark enclosed in a circle that has been used by the company in various forms since 2006.
Intel has just announced its new 11th Gen processors, and alongside the launch, the company is also rolling out a new minimalist logo — the third logo that the company has ever used.
Intel is introducing some new aspects to the logo, too, like a secondary color for the dot of the “i” in some cases.