In any event, preliminary estimates from app store intelligence firm Sensor Tower indicate that Snapchat’s mobile app across both iOS and Android saw approximately 28. 5 million new installs last month — its single largest month for first-time downloads since May 2019, when it had then seen 41. 2 million new installs.
The only other month, besides May 2019, where Snapchat had seen more monthly downloads than it did in August was December 2016, Sensor Tower data indicates.
It’s been more difficult, however, to pinpoint how larger TikTok competitors — like Snapchat and Instagram –were impacted by the news of a TikTok ban.
Sensor Tower’s new Snapchat data is considered preliminary because it’s only been finalized through August 26th.
Earlier in August, a number of direct TikTok competitors — including Likee, Byte, Dubsmash, Triller and others — saw sizable increases in weekly active users in the U. S.
In addition, Snapchat in late July turned on a new feature called “Minis,” which are basically lightweight, simplified versions of apps that live within Snapchat’s chat section.
This month, Snapchat announced its plans to launch a new music-powered feature that would appeal to TikTok users.
Snap also confirmed it has deals in place with top music industry partners, including Warner Music Group, Warner Chappell, Universal Music Publishing Group, NMPA publisher members, Merlin and others, who have licensed their content for use in the Snapchat app.
Though not a direct TikTok rival, Snapchat has also been working to attract the same young demographic that now favors the short-form video app.
Snapchat, as of its Q2 earnings in July, reported its daily active users had grown to 238 million, up nearly 4% from the 229 million the company reported in April.
And maybe it was just those 66. 4 million TikTok videos tagged #disneyfilter that gave Snapchat a bump this past month!
Based on the firm’s findings, Snapchat downloads were up 29% year-over-year in August 2020 compared with 9% growth in July.