Apple delays iPhone ad tracking changes that rattled industry

Apple delays iPhone ad tracking changes that rattled industry

Curated via Twitter from FP Tech Desk’s twitter account….

It is now being delayed until early next year, Apple said on Thursday. “We want to give developers the time they need to make the necessary changes, and as a result, the requirement to use this tracking permission will go into effect early next year,” Apple said in an emailed statement.

Apple Chief Executive Officer Tim Cook calls privacy a “human right,” but several recent changes have ramped up tension between Apple and the developers it relies on to make billions of dollars a year in services revenue.

Apple is delaying changes to ad tracking on iPhones until early next year. Apple Inc. is delaying a change to its upcoming iOS 14 iPhone software that Facebook Inc. and other developers have warned would hurt their advertising businesses.

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Apple has been increasing user privacy in recent years and even subtly criticized social networks on Thursday with a new TV ad highlighting the issue.

Thursday’s rare course reversal comes as the company faces antitrust scrutiny over its App Store, particularly a 30 per cent fee it charges on many app-related payments and what some developers complain are inconsistently implemented rules.

Link to original article….

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