It is now being delayed until early next year, Apple said on Thursday. “We want to give developers the time they need to make the necessary changes, and as a result, the requirement to use this tracking permission will go into effect early next year,” Apple said in an emailed statement.
Apple Chief Executive Officer Tim Cook calls privacy a “human right,” but several recent changes have ramped up tension between Apple and the developers it relies on to make billions of dollars a year in services revenue.
Apple is delaying changes to ad tracking on iPhones until early next year. Apple Inc. is delaying a change to its upcoming iOS 14 iPhone software that Facebook Inc. and other developers have warned would hurt their advertising businesses.
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Apple has been increasing user privacy in recent years and even subtly criticized social networks on Thursday with a new TV ad highlighting the issue.
Thursday’s rare course reversal comes as the company faces antitrust scrutiny over its App Store, particularly a 30 per cent fee it charges on many app-related payments and what some developers complain are inconsistently implemented rules.