Apple delays privacy feature that would let iPhone owners keep ad tracking at bay

The new privacy rule could upend the mobile ad

Curated via Twitter from The Verge’s twitter account….

Apple says developers can begin complying with the rule when iOS 14 launches if they choose, but it won’t require them do so until 2021. “We are committed to ensuring users can choose whether or not they allow an app to track them. “We believe technology should protect users’ fundamental right to privacy, and that means giving users tools to understand which apps and websites may be sharing their data with other companies for advertising or advertising measurement purposes, as well as the tools to revoke permission for this tracking,” Apple said in a statement given to The Verge. “When enabled, a system prompt will give users the ability to allow or reject that tracking on an app-by-app basis.

Apple is delaying a controversial new privacy rule it’s implementing with iOS 14 that will require developers to ask users for permission to gather data and track them across mobile apps and websites on the iPhone and iPad, the company announced in a developer update posted Thursday.

It’s a new list of privacy information that will be attached to App Store product listings that detail in depth how a given app collects and stores information across a series of domains, ranging from health and fitness data to location information to web browsing history. “On each app’s product page, users can learn about some of the data types the app may collect, and whether that data is linked to them or used to track them.

Link to original article….

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