Apple Releases Very Funny Privacy Ad With A Serious Message

In a clever new commercial, Apple makes serious points about just how careless we can be with security

Curated via Twitter from Forbes Tech’s twitter account….

So, when one woman in the street proclaims, “My house is within one thousand feet,” it’s a reminder that Apple Maps does not connect your data with your Apple ID, and for the data it does temporarily store, the start and end of your journey is not saved, to anonymize it completely.

That’s even true of the Apple Watch where your exercise rings are deemed private information so until the Watch is on your wrist and unlocked, exercise data is grayed out.

Of course, everyone knows we shouldn’t do that but this is Apple’s way of saying that credit and debit card numbers are hidden from Apple.

Of course, some of the elements here aren’t exclusive to Apple, but it is certainly true that the company is obsessive about keeping our data secret – even from Apple.

I’ve been writing about technology for two decades and am regularly struck by how the sector swings from startling innovation to persistent repetitiveness.

I’ve been writing about technology for two decades and am regularly struck by how the sector swings from startling innovation to persistent repetitiveness.

Or the keen power walker revealing his heart rate as it goes up and down says that Apple regards even a stat as innocent as that as private.

In a new ad, released today, Apple wittily points out the things we are too open about, and how on the iPhone, these things are kept secure.

Link to original article….

Leave a Reply

Leave a comment
%d bloggers like this:
scroll to top