Positioning itself as a company that values user privacy has been a priority for Apple in recent years, mirroring the rising concerns among consumers about data security and privacy practices among the tech giants.
Apple is reportedly delaying plans to require iOS developers to request permission from app users before collecting their unique device ID for the purposes of ad tracking, the Information reported Thursday.
After announcing that it would require developers to seek permission before tracking your iOS device ID, Apple is pausing the move until 2021, say reports.
"All of our product work is grounded in a set of privacy principles," said Apple’s senior vice president of software engineering Craig Federighi when the move was announced.
Now, the change is reportedly pushed back until 2021, which is intended to give developers more time to adjust their business models, Apple reportedly told The Information.
First announced at WWDC in June, the new requirement was set to replace the current opt-out model, where developers are free to track user device IDs unless a user chose to opt out.
In 2019, Apple displayed a prominent billboard focused on privacy at the CES tech showcase in Las Vegas.
In 2020 the company’s privacy chief spoke on a CES panel about how Apple protects customer data.
Apple reportedly delays iOS privacy change upsetting the ad market https://t.co/HbqxM45MmF— CNET News (@CNETNews) September 3, 2020