As it awaits its US fate, TikTok doubles down on its revenue funnel with marketing partners – TechCrunch

There’s a big question mark hanging over the future of TikTok right now, in the form of what exactly will happen to its US business come September 20, when President Trump said he plans to shut down the Chinese-owned app over security But in the meantime, it seems to be business as …

Curated via Twitter from TechCrunch’s twitter account….

Or indeed, how ad products and other IP would be passed on in a potential sale. (Right now, reportedly, one of the sticking points for a deal has been the possibility that China might limit which algorithms, which form the basis of how TikTok works, would be passed on in a sale. “With the launch of TikTok For Business, we’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok, noted in the blog post. “We’re thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimize ad campaigns on TikTok.

We can’t wait to collaborate with partners to bring a creative and joyful experience to our brand partners and the broader TikTok community. “Unfortunately we’re not able to comment on speculation,” said a spokesperson. “In general we along with our partners are excited to kick off these partnerships and continue bringing more solutions to the marketing community.

Link to original article….

Leave a Reply

Leave a comment
%d bloggers like this:
scroll to top