BGF leads $11M round in on-demand merchandise platform Moteefe – TechCrunch

Moteefe, the e-commerce platform for on-demand production of merchandise, has raised $11 million in what, according to filings, appears to be part one of a Series Leading the round is BGF, with participation from existing investors including Gresham House Ventures and Force Over Mass Capital. Th…

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To date, Moteefe says it has more than 5,000 retailers, from indie entrepreneurs to high street brands, using the platform. “At a time when global retail has been suffering and supply chains have virtually ground to a halt, we have seen a doubling in users and strong customer demand for our retailers’ products,” says Mathijs Eefting, CEO of Moteefe, in a statement. “This increased demand enabled us to grow our team and increase our production throughput, benefitting our entire network and creating high quality jobs internationally. “We have moved beyond our original goal to help anyone set up a store and sell globally.

It also claims to improve supply chain efficiency and sustainability by working with local fulfilment partners to minimise shipping distances. “Retailers of all sizes have total flexibility: they can use the Moteefe platform either as a fully integrated end to end service, or just pick and choose the parts they need,” says the company. “And as Moteefe is whitelabelled, the retailer owns the customer relationship and can use the data to drive repeat sales”.

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