Philips Hue’s new Play gradient lightstrip promises a big upgrade for home entertainment spaces – TechCrunch

Smart lighting company Philips Hue has a new product in its home entertainment catalog that should make a smart TV lighting setup much easier and more The new Philips Hue Play gradient lightstrip features individually-addressable full-color LEDs, meaning each one can be tuned to a differe…

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The new Philips Hue Play gradient lightstrip features individually-addressable full-color LEDs, meaning each one can be tuned to a different color independent of the rest for a more immersive color-matching experience when using it in tandem with the Philips Hue Play HDMI Sync box, or the sync software for PC or Mac.

Using the Hue Sync mobile app, users can tweak the position and height of the gradient lights (and any other compatible Hue products) in their entertainment area, and the lights will tune their color and brightness to match what’s being displayed on screen.

Alongside the new gradient lightstrip, Philips also introduced a number of other new products, including a redesigned Hue Iris table lamp that now has increased brightness, better colors, and a lower dimmed floor.

Prior versions of Hue’s lightstrip products were only able to switch entirely from one color to another, meaning they weren’t nearly as good at matching specific to particular areas of the screen.

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