That said, while these individually addressable LEDs are bound to have a major impact on Hue’s future portfolio, at least for now, the Hue Play Gradient is primarily designed to enhance entertainment areas by connecting to Hue’s Play HDMI sync box or the Hue Sync app on PC to throw mood lighting around your TV or monitor that matches whatever you’re currently watching.
Unlike Hue’s previous lightstrips, which are only able to output one color at a time, the new Philips Hue Play Gradient is the first of the company’s lightstrips to feature individually addressable LEDs, unlocking a whole rainbow of colors that can be displayed simultaneously.
However, Hue says the Play Gradient is actually able to display different colors in 5-inch segments, which will be available for developers to customize in third-party apps via Hue’s APIs. , or hopefully in the Hue app in the future.
But for me, the real promise of the Play Gradient will come in the future, as Hue says it’s working on allowing users to customize the lightstrip’s colors in other situations, so you can display all that RGB whenever you want.
Available in three different sizes meant to accommodate the most common TV sizes—55-inch, 65-inch, and 75-inch—Philips Hue hopes that users will be able to simplify their entertainment lighting with a single lightstrip, rather than being forced to configure multiple individual lights arranged in various places around their TVs.
Aside from the new Play Gradient, Hue has a few other new products arriving soon, including the redesigned Hue Iris and a new E12 white and color ambiance candelabra bulb.
At $100, the Iris (which is a revamp of Hue’s first indirect lighting solution) is like a bigger, fancier version of the Hue Bloom that features a much higher 570 lumen output and a more sophisticated design so you don’t feel like you need to hide it behind other decorations.
And with prices starting at $200 for the 55-inch Play Gradient and going up to $240 for the 75-inch version, Hue’s new multi-color lightstrip ain’t cheap either.
The new E12 candelabra bulb is available today, while the Play Gradient and Hue Iris are slated to go on sale on Oct. 16 and Oct. 19, respectively.
Philips Hue has one of the biggest and most colorful collection of smart lights available today, but this fall, the company is finally introducing a new product that its fans have been demanding for years: a smart lightstrip that can produce multiple colors at the same time.
Finally, over in Europe, Hue is also releasing two new large format filament bulbs featuring a huge 125mm-diameter globe-style bulb and a new extra large Edison-style bulb, along with a new black version of its existing Ensis suspension lamp, and four limited edition colors for the Iris.