"[Some] trends will have a representative Tweet pinned to them to give you more insight about a trend right away," wrote Twitter product manager Frank Oppong and Twitter product trust partner Liz Lee in a press release announcing the change.
The changes start rolling out today on iOS and Android in Argentina, Australia, Brazil, Canada, Colombia, Egypt, France, India, Ireland, Japan, Mexico, New Zealand, Saudi Arabia, Spain, the United Kingdom, the United Arab Emirates, and the United States. is a global, multi-platform media and entertainment company.
In its press release, Twitter says that "why is this trending" was tweeted over a half million times last year, so it appears Teigen was on to something.
When it comes to the descriptions the company will add to some trends in the future, the press release notes that these "will provide straightforward, clearly sourced context around why something is trending".
In an effort to rectify that, the company that brought us trending gems like "demon sperm" plans to revamp the section in an attempt to answer the seemingly unanswerable question of "Why the hell is this thing trending?
Starting today, for some trends, the company will include what it deems to be a representative tweet at the top of a trending page.