In May, 58 percent of products on Amazon in the UK seemed to have fake reviews, according to Fakespot, a firm that analyzes ratings fraud. “The scale of this fraud is amazing,” Fakespot CEO Saoud Khalifah told the Financial Times. “Amazon UK has a much higher percentage of fake reviews than the other platforms.
Amazon has a specific rule against posting reviews in exchange for “compensation of any kind (including free or discounted products) or on behalf of anyone else. ” But nine of the 10 top reviewers in the UK seem to have broken that guideline, engaging in suspicious activity.
Fryer maintains that he definitely did not get paid to post fake five-star ratings, and he says that his eBay listings for “unused” and “unopened” products were extras, according to the Times.
Amazon’s top reviewers in the UK appear to have engaged in fraud, leaving thousands of five-star ratings in exchange for money or free products.