To use the effective tactics employed by Nori and Beek’s respective organizations, Foucault Welles says that individuals can build impactful relationships online by intentionally following a wide variety of people outside of your direct community on sites like Twitter, and then engaging regularly with their posts by also commenting when sharing or retweeting.
Making sure people extend the work from a single action — like an email sign-up or protest — to the online sphere relies on using language that makes it clear that you’re there to support others, Nori says.
In their soon-to-be-released book, Hashtag Activism: Networks of Race and Gender Justice (MIT Press 2020), Bailey, Foucault Welles, and Jackson argue that by effectively coupling the speed of communication on the internet with careful organizing, activist efforts organized online can potentially build inclusive, connected movements with a speed and magnitude possibly not accessible — or even imaginable — to earlier generations of organizers.
Nori says online tools were crucial in mobilizing the estimated 6 million people that participated in the week of strikes worldwide, but the team was intentional in using online and offline tools in a complementary fashion.
Those looking to get involved now possess a shared vocabulary about what a movement represents and demands, which they can then also share with others. Shireen Nori, senior U. S. digital campaigner for 350. org who helped organize September’s Global Climate Strikes, agrees that storytelling is important, especially in the digital sphere.
In her digital campaigning for the Global Climate Strike, which was estimated to be the largest climate protest ever, Nori says she worked to ensure that the voices of those most impacted by climate change were also getting amplified the most.
You can replicate what worked for Nori by sharing photos of individuals, posting graphic design visuals featuring people, or encouraging supporters to upload their own people-focused pictures from events like strikes or protests on their social media accounts.
The Global Climate Strike exemplifies how much power people have when utilizing online organizing methods to bring people to the streets: Protesters from all around the world were able to stay connected online before, during, and after the strikes.
How to ensure your online activism has an offline impact https://t.co/aoTYPGvYSm— Mashable (@mashable) September 5, 2020