Last week, Facebook spoke up about how serious the change would be to its own business, saying that, in testing, it found that without targeting and personalization, mobile app install campaigns brought in 50% less revenue for publishers. “The impact to Audience Network on iOS 14 may be much more,” the company noted, referencing the ad network that uses Facebook data to target ads on publishers’ websites and apps.
As Apple has increasingly begun to crack down on App Store violations, including those that require apps to use Apple Pay for in-app purchases, more developers have been caught in desperate situations.
Apple often put iOS users at risk when it blocked developers from publishing their apps to the App Store over policy violations.
We believe technology should protect users’ fundamental right to privacy, and that means giving users tools to understand which apps and websites may be sharing their data with other companies for advertising or advertising measurement purposes, as well as the tools to revoke permission for this tracking.
Apple only announced the change to IDFA at WWDC this year — not enough time for an entire industry to retool itself around SKAdNetwork or implement other workarounds.
It’s unclear if Apple plans to respond to any of the industry’s concerns during this delay, or if it’s just given mobile marketers more time to figure out how to proceed in a data-less future.
Apple this week announced it would delay a controversial change that would impact how ads are targeted to iOS and iPadOS mobile users.
Apple’s plans had been previously announced at WWDC, but the rollout is timely as Apple steps up its policing of the App Store.
In a move aimed at protecting consumer privacy, Apple was poised to introduce a new, in-app prompt in iOS 14 that would ask users whether they would like to allow targeted ad tracking or not.
Apple also made headlines for delaying the rollout of a potentially disastrous iOS 14 change that’s been panicking the advertising community.
But to promote apps, Apple relies on editorial — like curated collections in the App Store and stories about apps on the Today tab.
This Week in Apps: Apple delays mobile ad apocalypse, app review changes, TikTok deal gets complicated https://t.co/KCaaDuvyNr— TechCrunch (@TechCrunch) September 6, 2020