3 Predictions For The Role Of Artificial Intelligence In Art And Design

Artificial Intelligence (AI) is transforming many aspects of our lives and businesses, and art and design are no In this post we look at the role AI will play in art and design and explore its role in enhancing human creativity as well as autonomous machine creativity.

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Very simply, the human designer inputs their design goals, specifications, and other requirements, and the software takes over to explore all possible designs that meet those criteria.

This brings us to generative design – a cutting-edge field that uses intelligent software to enhance the work of human designers and engineers.

Intelligent machines have no problem coming up with infinite possible solutions and permutations, and then narrowing the field down to the most suitable options – the ones that best fit the human creative’s “vision”.

Thanks to AI, machines have been able to learn more and more human functions, including the ability to “see” (think facial recognition technology), speak and write (chatbots being a prime example).

In one exciting example of generative design, renowned designer Philippe Starck collaborated with software company Autodesk to create a new chair design.

Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies.

Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies.

Watson analyzed visuals, sound, and composition from hundreds of other horror movie trailers before selecting appropriate scenes from Morgan for human editors to compile into a trailer.

But will intelligent machines really rival humans’ remarkable capacity for creativity and design?

As an example of AI improving the creative process, IBM’s Watson AI platform was used to create the first-ever AI-generated movie trailer, for the horror film Morgan.

Humans may excel at making sophisticated decisions and pulling ideas seemingly out of thin air, but human creativity does have its limitations.

The painting, named Portrait of Edmond de Belamy, ended up selling for a cool $432,500, but more importantly, it demonstrated how intelligent machines are now perfectly capable of creating artwork.

The takeaway from this is that AI will largely be used to enhance human creativity, not replicate or replace it – a process known as “co-creativity".

Much of that thought process remains a mystery, which makes it difficult to replicate the same creative spark in machines.

Until we can fully understand the brain’s creative thought processes, it’s unlikely machines will learn to replicate them.

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