The broader vision, McHugh tells me, is for Daybridge to become an app users can “lean on as a source of truth” for how they’ve been spending their time and plans they have coming up. “I started Daybridge because I became increasingly frustrated with the lack of progress and innovation in productivity and time management apps,” he says. “I felt that there was nothing available on the market that even remotely met my needs as an individual wanting to get organised.
Meanwhile, in the short term, McHugh expects early users of Daybridge to be “prosumers,” who he characterises as people that already have a pretty strong grasp of their time. “They probably already have some sort of digital productivity system, or maybe they use a bullet journal,” he says.
Adds the Daybridge founder: “This is going to mean re-engaging people who’ve tried and failed to get traction and build habits with other products because the amount of effort required to maintain them just isn’t worth the payoff.