HumanForest, a dockless, shared and ad-supported e-bike service which began trialling a service in London this June, has taken in its first tranche of external funding. The £1. 8 million (~$2. 3M) investment comes from backers in the mobility space, including Juan de Antonio and Vicente Pascual, founders of ride-sharing app Cabify.
Another strand to its model is a subscription e-bike service for corporates — with HumanForest spying an opportunity to offer Londoners an alternative and green means of commuting to work in the post-COVID-19 era that avoids the need to pack onto public transport.
And while Uber soon offloaded its Jump bike assets in Europe to micromobility player Lime, after making a major investment in the e-scooter rival, service gaps in key commuter cities are quick to attract new rivals — such as Bolt now pushing an e-bike offering in Paris.
Its flagship pledge is it’s London’s only “free” shared e-bike service — as it offers users 20 free minutes of ride time per day.
HumanForest’s e-bike sharing service is limited to London for now, and journeys must also be terminated within just two boroughs in North London (Islington and Camden) though it’s aiming to expand parking to other boroughs within the capital as it scales.