‘Mulan’ drove Disney+ app downloads up 68% week-over-week, but didn’t beat ‘Hamilton’ – TechCrunch

Disney’s live-action remake of “Mulan” skipped theaters to instead stream on Disney+ over the weekend, for the added fee of According to early data, the launch helped grow Disney+ mobile installs by 68%, compared with one week prior. Consumer spending in the app also grew by …

Curated via Twitter from TechCrunch’s twitter account….

Though Apptopia took a different angle on the data than Sensor Tower did, both firms agree on one point: though “Mulan” drove installs, it didn’t outpace “Hamilton’s” impact.

While “Mulan” sent installs up by 68% from its release on Friday, September 4 through Sunday, September 6, “Hamilton’s” debut on July 3 led to 79% week-over week download growth from the period of July 3 to July 5, compared with installs between June 26 to June 28.

This data comes from app store intelligence firm Sensor Tower, which also noted that “Mulan” didn’t deliver quite as big bump to downloads as Disney’s release of “Hamilton” did.

This data, of course, doesn’t present a full picture of “Mulan’s” impact, as these two firms only focus on mobile data — like new app installs and consumer spending.

From Friday, September 4 through Sunday, September 6, the firm estimates the Disney+ mobile app was downloaded approximately 674,000 times worldwide, with 400,000 of those from the U. S. (This data doesn’t include the Indian HotStar app.

While Sensor Tower data only focused on percentage growth, another app intelligence firm, Apptopia, offered an early estimate for Disney+ app downloads.

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