The device compares the incoming call information with the information Google received from the business and, if there’s a match, the Phone app displays the call as “Verified. ” Google says the customer phone number and call reason is deleted within minutes of verification to protect consumer privacy.
The feature, known as “Verified Calls,” will display the caller’s name, their logo, a reason why they’re calling, and a verification symbol that will indicate the call has been verified by Google.
Once set up, a business will send Google’s Verified Calls server its number, the customer’s phone number, and the call reason, like “scheduling your internet installation,” or “your food delivery,” for example.
Google today is introducing a new feature for Android phones that will help legitimate businesses reach their customers by phone by having their brand name and reason for calling properly identified.
According to Google’s website for the service, businesses can get started with Verified Calls by working with a partner such as Neustar, JustCall, Telecall, Zenvia, Prestus, Aspect, Five9, Vonage, Bandwidth, IMImobile, Kaleyra, Quiubas Mobile, or Datora.