Google’s Phone app can now give you the reason for a business’s call

Coming to more devices, including flagships from Samsung and

Curated via Twitter from The Verge’s twitter account….

According to a Google support page, verified calls work by having a business ping Google’s server with its phone number, your phone number, and the reason for its call before it rings you.

Although the company wouldn’t share specific numbers, it said that it’s seen a significant increase in the likelihood of customers answering calls during trials of the feature. (It confirmed a pilot in Brazil back in June. ) Google also says it found an increase in consumer trust after releasing its Verified SMS feature last year.

It’s important that there are incentives for businesses to use these features since verified calls rely on them proactively supplying information to Google for the feature to work.

According to Google, the feature also benefits business because people are much more likely to pick up a call that’s verified.

Depending on how businesses use it, the verified calls feature could be enormously helpful, not just to let you know who’s calling (helping avoid spam calls), but also to make it clear when it might be necessary to drop everything to pick up their call.

Google’s server then deletes this information “within minutes. ” Google tells us that business can use the feature regardless of whether they’re making calls in bulk or individually, and that it has safeguards in place to stop companies from abusing it.

The app on your phone then compares the incoming call with the information it receives from Google, and if the two match, then it shows the call as verified.

The verified calls feature allows businesses like banks to display the reason for their call when they contact you.

Google has officially announced a new “Verified Calls” feature for its phone app, which is designed to give more information when a business is calling you.

Compatible calls will show a company’s name, branding, a small badge to show that it’s verified, and a reason for its call.

The feature is coming to the Google Phone app, which typically comes preloaded on Pixel and Android One phones.

Link to original article….

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